Retard des opérateurs, marché oligopolistique, réseau téléphonique inadapté, offre de services à la traîne… quelles sont les vraies raisons à l’introduction tardive de l’iPhone d’Apple au Canada.
Le pays qui a inventé le Blackberry, celui même qui est à l’origine du téléphone porte aujourd’hui le bonnet d’âne en terme de service de téléphonie cellulaire. Si en théorie sept sociétés opèrent sur le territoire canadien, il existe en réalité une situation d’oligopole autour de Rogers Communications, Bell Canada et Telus.
Le manque de concurrence engendre forcément un maintien élevé des tarifs de communication. La fédération canadienne possède une offre de service peu innovante en comparaison de l’Asie et de l’Europe. Télévision gratuite, moyen de paiement, GPS et biométrie sont déjà utilisés quotidiennement sur les cellulaires au pays du soleil levant.
L’ouverture du réseau à de nouveaux services venus de l’extérieur, comme c’est actuellement le cas en Europe, permet de développer l’utilisation des appareils mobiles, de créer un volume de données plus important et entraîne forcément des revenus supplémentaires pour les opérateurs. Le choix protectionniste des opérateurs nationaux donne lieu à une perte de compétitivité flagrante. Les discussions autour du rachat de Bell Canada Entreprises sont là pour montrer la fragilité du secteur.
Pour le Pr Michael Geist, cette équation semble être simple, même si elle n’est malheureusement pas encore comprise au pays de l’érable. Rogers est pour l’instant le seul à exploiter un réseau GSM capable de faire fonctionner l’iPhone. AT&T propose un forfait à 60 $ / mois avec connexion Internet illimité, SMS et communications téléphoniques. Une offre comparable chez Rogers coûterait au minimum 295 $. À parité égale, le service est quasiment cinq fois plus cher au Canada.
Les technophiles Canadiens peuvent toujours se rassurer en s’abonnant à la lettre d’information de BestBuy qui promet de les tenir au courant de la mise en rayon “imminente” du tant attendu bijou de Steve Jobs.
[youtube width="500" height="400"]http://www.youtube.com/watch?v=0FFkvhoEfX8[/youtube]
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@Cédric: le marché des télécommunications dans son semble serait à revoir au Canada, toujours pour les mêmes raisons de protectionnisme exacerbé. Ça mériterait en effet un nouveau papier sur le sujet.
Qu’est ce qu’il faudrait pour lancer un acteur local par exemple sur Montréal en ADSL ?
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The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
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